Understanding what users want.

A couple weeks ago, Adam Chung who is a professor in Kukmin Uni. said that design thinking. Whenever we design something, it is important to understand users. He said, "Understanding technology and business are the first elements in the past, yet nowadays, we should understand who is users as well as end users".

 Hippo Roller mentioned true value which is understanding what users' want?, what issue they have?, what solution can help them?.

Here is what Adam Chung told: <(User+Need)Problem statement=Insight> -> Opportunities.