<Design for experience-JINWOO KIM>
I've read design for experience written by JINWOO KIM. He said that external point tend to closer ordinary person than experts, yet internal point have a tendency to closer experts than ordinary person. I have a question on this theory. Here is my example. "Golf products or services for professional golfers might help amateur golfers". In terms of this example, internal point might be relevant for ordinary person, or external point might be relevant for experts.
<TED>
When I saw the case for optimism on climate change in TED video, I realised that golf industry might relate with climate change. Because people are influenced by the weather. For example, if the weather is cold two third a year, most people want to wear more clothes. It leads to change fashion trend. I think the weather could also affect products and services by changing people's behaviour. It would be interesting topic in terms of golf industry.
(Click right side link. Then, you can see the video)
<Reference>
-The marketing activities of new golf developments in the UK and Ireland-
I've read this reference. According this reference, many developers have ignored the trends in the market preferring to develop more luxurious facilities rather than what their customers want. This is because the author insist that new golf developments could achieve greater success by improving their understanding of their market, their customers and competitors, by conducting thorough market research prior to developing the course.
-Marketing Golf's Health Benefits Can Help The Game's Own Health-
1. "Sports are becoming like music; we watch them instead of play them."
2. Playing golf can be part of the plan for healthier living.
3. Walking instead of riding golf-carts is not only get exercise, but also have the
opportunity to talk with family and friends.
<Visiting Volvik company>
I got Volvik magazines. It helps me to study currently golf industry.
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