01/03/2016

After 5 years, how golf industry would be changing? In my opinion, it would change into a communication place. According to 골퍼의 라운드 시 행위에 대한 골프장 캐디의 주관적 인식 체계 유형, there are three kinds of types in golfers. One is fitness type which is just think about their health and they have a tendency to walk for their health during playing golf. Second thing is sociotropy. This type golfers have a tendency to pontificate about their life "I am better than you" or "I have lots of money than you." Lastly, leisure consumption type which is they consider golf is just play and one of hobbies. In my opinion, these three types are linked with communication.

Normally, playing golf provide golfers with establishment of target, crisis management, responsibility, concentration, choice, and knowledge that is how to prepare for winning. This is because lots of CEO consider that playing golf is one of the best place to accomplish business, make relationship, realise leadership, wisdom of life, and refill vitality. Trust and believe are important to accomplish business. To success business in Korea, many CEO try to play golf with their business partners.

According to 국민생활 체육 참여 실태조사(2010), golf is top 10 sports in Korea. Also, there are 60.2 per cent people who have a tendency to play golf.  


Thesis

1. If golfers use personalised golf clubs, it would help them to improve driving distance, and reduce a score.

2. Driving distance and reducing a score might be related to music.

3. Swing tempo might be related to distance and score.

4. Applying pro golfers swing to amateur golfers swing might help amateur golfers to improve their swing.

5. If there are many places around golf clubs to provide golfers with service such as various kinds of restaurants, visitation rate of golf clubs would be improve. 

6. If the temperature would be higher than currently, golfers might use virtual reality driving range rather than golf clubs.

7. Using drones instead of caddies would make visitation rate high.  

8. If golf clubs have educational service, many amateur golfers would be gentlemanly.